W TEMACIE ZABAWY — ZABAWA TEMATEM. Ludyczność tematyzowana w środowiskach konsumpcyjnych
On Playfulness: Playfulness as the Subject. Ludic Elements in the Environment of Consumption
The article presents the problem of a consumption space as a themed ludic space. Theming is shown as one of the main strategies in the design of modern cities. Themed ludic space is analysed from two perspectives: producer/designer, who specifies the rules of the game commodified ludic space and consumer/user, who submits himself or play against the imposed rules subversive ludic practice. Such an approach allows to present the problem of a themed space as posing a field for negotiation between consumers and producers of the city. As a result of increased demand for themed entertainment, the process changes the specific of urban space, while restoring its traditional value of ludic practice.